How Google used artificial intelligence to transform Google Translate, one of its more popular services — and how machine learning is poised to reinvent computing itself.
A rarefied department within the company, Google Brain, was founded five years ago on this very principle: that artificial “neural networks” that acquaint themselves with the world via trial and error, as toddlers do, might in turn develop something like human flexibility. This notion is not new — a version of it dates to the earliest stages of modern computing, in the 1940s — but for much of its history most computer scientists saw it as vaguely disreputable, even mystical. Since 2011, though, Google Brain has demonstrated that this approach to artificial intelligence could solve many problems that confounded decades of conventional efforts. Speech recognition didn’t work very well until Brain undertook an effort to revamp it; the application of machine learning made its performance on Google’s mobile platform, Android, almost as good as human transcription. The same was true of image recognition. Less than a year ago, Brain for the first time commenced with the gut renovation of an entire consumer product, and its momentous results were being celebrated tonight.
When he has an opportunity to make careful distinctions, Pichai differentiates between the current applications of A.I. and the ultimate goal of “artificial general intelligence.” Artificial general intelligence will not involve dutiful adherence to explicit instructions, but instead will demonstrate a facility with the implicit, the interpretive. It will be a general tool, designed for general purposes in a general context. Pichai believes his company’s future depends on something like this. Imagine if you could tell Google Maps, “I’d like to go to the airport, but I need to stop off on the way to buy a present for my nephew.” A more generally intelligent version of that service — a ubiquitous assistant, of the sort that Scarlett Johansson memorably disembodied three years ago in the Spike Jonze film “Her”— would know all sorts of things that, say, a close friend or an earnest intern might know: your nephew’s age, and how much you ordinarily like to spend on gifts for children, and where to find an open store. But a truly intelligent Maps could also conceivably know all sorts of things a close friend wouldn’t, like what has only recently come into fashion among preschoolers in your nephew’s school — or more important, what its users actually want. If an intelligent machine were able to discern some intricate if murky regularity in data about what we have done in the past, it might be able to extrapolate about our subsequent desires, even if we don’t entirely know them ourselves.
The new wave of A.I.-enhanced assistants — Apple’s Siri, Facebook’s M, Amazon’s Echo — are all creatures of machine learning, built with similar intentions. The corporate dreams for machine learning, however, aren’t exhausted by the goal of consumer clairvoyance. A medical-imaging subsidiary of Samsung announced this year that its new ultrasound devices could detect breast cancer. Management consultants are falling all over themselves to prep executives for the widening industrial applications of computers that program themselves. DeepMind, a 2014 Google acquisition, defeated the reigning human grandmaster of the ancient board game Go, despite predictions that such an achievement would take another 10 years.
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