Twitter May Be An ‘Excellent Way’ To Understand Human Behavior And Psychology
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Even more research has found social media sites, like Twitter, can be used to advance scientific research. A new study published in PLOS ONE looks specifically at Twitter, and how it can be used to extract meaningful information from situations users experience in their daily lives.
The study was conducted by David Serfass, a doctoral candidate at Florida Atlantic University, and Dr. Ryne Sherman, a psychology professor at FAU. Since recent studies have found status updates and tweets can be used to accurately predict a person’s personality and psychopathy, Serfass and Sherman wondered if it could be used to describe psychological characteristics of real-world situations. To their knowledge this type of research has not been done before.
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Tweets scoring high on duty were often about work or school, whereas tweets scoring high on Intellect were about thoughts, feelings, and/or motivational quotes. For Adversity, tweets tended to contain more vulgar and angry language, usually directed at an outside source. For Mating, tweets contained phrases like, “I love you,” and though love was also mentioned in pOsitivity tweets, it was separate from romantic love. And like Adversity, tweets scoring higher on Negativity contained more vulgarity, anger, and frustration.
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