When Cutting Edge Innovation Meets the Art of Wine-Making, the Industry Is Forever Changed
After Four Seasons Magazine named Palmaz Vineyards one the Napa Valley’s Best Wineries, the winemaker has launched their newest project: a brand-new website featuring state-of-the-art backend coding and a mobile-friendly interface.
“We thought our new site should match the meticulous care we put into harvesting our grapes. We want visitors to experience the winery through the web from the comfort of home,” explained Christian Gastón Palmaz, President Palmaz Vineyards.
Knowing the Palmaz family’s passion for intricate-connectedness for every facet of their winery, it’s no surprise that the website boasts one-of-a-kind technology as well. Featuring what Christian Palmaz speaks of as, “blend maps,” the new site features technology that tracks accuracy to the milliliter in the blending process for each Cabernet Sauvignon, which is then tracked to each parcel in the vineyard. In short form: The website updates the internal team and visitors about each barrel’s position in the harvesting and fermentation process and allows for a truly interactive experience with mapping, tasting notes and more.
“A very accurate composite image is created from the data allowing our consumers to understand our blends- in other words, to blend visually,” said Palmaz. “This allows visitors and tasters to understand how the wine was sourced in any given year, taking weather and other factors into consideration.”
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