Why Uber Keeps Global C-Suites Up At Night
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C-level executives around the world are terrified, not by lousy economies or geopolitical instability, though those things are certainly something to be worried about. No, the suits are nervous some upstart will sweep in and end their world.
A survey of C-level corporate types released by IBM today calls it Uberization and here’s how Big Blue describes it:
What makes the world’s top executives cringe? “The ‘Uber syndrome’ – where a competitor with a completely different business model enters your industry and flattens you,” said Judy Lemke, CIO of U.S. trucking company Schneider. Lemke knows how much momentum an eighteen-wheeler builds as it’s barreling along the freeway. And she’s not alone in fearing a new rival could turn her firm into roadkill.
Back in the day, Clayton Christensen called it, “disruptive innovation,” and it happened relatively rarely. But the past 20 years or so, the pace of that disruption has accelerated, with world enders like Google, Facebook, Amazaon, Uber, and Airbnb coming seemingly from nowhere to shake up business models as diverse as retail, media, taxis and hotels. And a host of other industries, from manufacturing to finance to health care are susceptible now.
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