Good Reasons to Stick With It

There are plenty of good reasons for lawyers to be on LinkedIn and — so far at least — the pluses outweigh the minuses. If nothing else, LinkedIn is currently the default go-to directory for professionals and business peoples of every ilk. It is also a handy way of messaging people when you can’t find the information to contact them directly. And its relatively new publishing feature, LinkedIn Pulse, prompted my friend Amy Knapp — the woman who wrote the book on LinkedIn and blogs for lawyers — to predict that LinkedIn could kill off law blogs.

Articles abound about LinkedIn’s benefits for lawyers. Marketer Kern Lewis published a post on Forbes.com, Want Hard Proof that LinkedIn Works? Ask a Lawyer. He told of a lawyer who, after spending just a few hours over the course of a few weeks on LinkedIn, had generated referrals worth $12,000.

I’ve heard a couple of these LinkedIn miracle stories myself, straight from the horses’ mouths. My favorite was of a lawyer who joined LinkedIn and immediate did what so many of us do — began connecting with law school classmates. On his first day on LinkedIn (as I recall the story), he discovered that one of his law school buddies was now the general counsel of a company his firm was courting. Long story short, he reconnected with his old friend and his firm got the business.

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