Switch follows a similar track of those earlier products, enabling communications via voice and text on multiple devices, including mobile phones and desktops. Users get a universal number that they can be reached at regardless of device, and apps to enable easy communications between team members.
The company hopes to capitalize on a general trend of enterprises moving toward cloud apps and services. While that’s true for storage, collaboration and other communications services, most businesses still rely on traditional phone services for voice communications.
Switch, by contrast, offers a quick path to setting up and managing voice and text communications services within the enterprise. It integrates Google Apps, and can be easily deployed in enterprises by simply associating employee’s Google accounts with the service.
