Recently, I have been conducting some research on what items surrounding a person say about that person’s personality and then I was delighted to see a fascinating study on a related issue addressing people’s likes from Facebook. In essence, the study research what predictive information can be gleened from a person’s “like” of something.
The researchers only evaluated items that had “likes” from more than 100 people. The researchers used data from over 58,000 people as subjects. The results were fascinating.
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